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WSAW - News Channel 7 - Watch WSAW - News Channel 7 Live TV from U.S. WI.
WSAW-TV (digital channel 7) is a CBS affiliate television station licensed to Wausau, Wisconsin and serving central and north central Wisconsin, United States. The station is owned by Gray Television and operates from studios at 1114 Grand Avenue in Wausau, and from a transmitter located on the summit of Rib Mountain in the Marathon County township of Rib Mountain (44° 55' 14.00" N, 89° 41' 28.00" W). The station also operates two translator stations in Sayner, Wisconsin, near the Eagle River area of far Northern Wisconsin (analog signal W57AR, channel 57, and digital signal W42DH-D, channel 42).
The station was launched on October 23, 1954 as WSAU-TV, but changed its call letters to WSAW-TV in 1981.
Originally WSAU-TV was operated from the Plumer Mansion on N. 5th St. in Wausau before moving to its current building at 1114 Grand Avenue in 1971. The Mansion was torn down in 1972. It's castle-like exterior and suit of armor displayed in the building inspired the station's graphic designer, Sid Kyler, to design a medieval-style "7" logo with a fully-armored knight cartoon mascot known as Sir Seven. The logo and mascot was used for several decades, until WSAW-TV's logo changed to a square-style 7 in the mid 1990s. The logo was replaced by the current circle-style 7 in 2006. WSAW-TV is now WSAW-DTV as of February 2009. You can watch your favorite CBS and WSAW programming in HD.